Thursday, September 23, 2010

New TV ad - Amazon Kindle being enjoyed at the park

The new Kindle Park tv-ad
was recently and rather quietly uploaded to YouTube on Sept. 21st while there was still that brouhaha over the reading-in-sunlight ad.

It was noted by Lesley9 who saw it yesterday (9/22) "about 30 minutes into the Jay Leno show" and posted the information at the Amazon Kindle forums.

I like the scene and the mood, and there's no hint of disposable-income story here as there was for some with the sunglasses (though my prescription sunglasses do cost a lot more) and no comparison with another type of device for outdoor reading.

That song - it still sounds as if it's sung by a 10 year old!  Maybe they want us to feel that reading takes us back to being like children again, but that's not my feeling about it.
  The pool ad was fun, but this is more like how I feel when reading on the Kindle.

Reactions by any others on this ad or the earlier ones?

A commenter who likes the song let us know it's available as a 99 cents mp3, and the page has a preview of it from the beginning which starts out in a different style.

Kindle 3's   (UK: Kindle 3's),   DX Graphite

Check often: Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.
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  1. It's a better ad in my opinion. No bragging is done. This ad just conveys a very simple lifestyle as opposed to the "I spent more on these sunglasses" girl's lifestyle. :-p I feel this is closer to how I feel with a Kindle too.

  2. Joseph,
    Thanks for taking the time to write your take on this.
    I agree re the simpler lifestyle shown. And I can relate better to the gorgeous scenery.

    I also prefer it to the earlier cutesy fantasy figures which seemed so cardboardy to me.

  3. Hey, I really like that song. I downloaded it at amazon when they offered it for free. It's now .99cents - Fly Me Away by Little & Ashley

  4. Anonymous,
    Thanks for the tip for others who like that song too :-) The mp3 is a bit more energetic?

    Here's a link to the page for the mp3, at, which has a preview of it from the beginning.

    I guess I could add it at the end of the blog entry...

  5. The first thing I thought of when I heard the song in the ad was the earlier Macbook Air ad.

  6. Keith (Mr. Microscope!}
    Good catch!

    And, Ouch!!!


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