Amazon explained today (along with Barnes and Noble, Kobo and others) that offering books via a 'Buy' button within a app on an Apple device will no longer be done.
' The Amazon Kindle team says:
Initial post: Jul 25, 2011 8:17:43 AM PDT
We wanted to let you know that we've updated our Kindle app for iPad, iPhone, and iPod Touch. The big change is that you can now use the Kindle app to read over 100 Kindle newspapers and magazines including the Economist, as well as share favorite passages from your reading via Facebook and Twitter.
In order to comply with recent policy changes by Apple, we've also removed the "Kindle Store" link from within the app that opened Safari and took you to the Kindle Store.
You can still shop as you always have - just open Safari and go to www.amazon.com/kindlestore. If you want, you can bookmark that URL. Your Kindle books will be delivered automatically to your iPad, iPhone or iPod touch, just as before.
The Kindle Team '
Apple did 'soften' its rules (or face the DOJ?) to nominally allow e-readers to allow apps to increase the product price by 30% to give Apple the entire profit margin of a book (it's assumed by all the articles that Apple wanted that full 30%).
But Amazon is not likely to want the customer to think Amazon is raising the price that high.
In the meantime, the 30% share that Apple wanted is exactly the entire profit Amazon, B&N, or Kobo would make from a sales of any of the Big6 publishers' books, by Apple's own 'Agency' model used (and which Steve Jobs encouraged the publishers to use in place of traditional wholesaler models).
So, Apple wanted 100% of the online-bookstores' take on books that would be bought from a link to an external site within the app -- or those vendors would have to offer the customer the option to buy a book at the same price from Apple instead and therefore make $0.00 profit from a sale after Apple's take.
In my February 24 blog article, I explained the title: Why Kindle books will be readable & sync'd on Apple devices no matter what.
Also, for the first time, Kindle users can do something on the Apple devices that they've been able to do on Android devices for months
' Read over 100 newspapers and magazines including The Economist and Reader's Digest with high resolution color images. Visit the Kindle Store to subscribe to a newspaper or magazine and have each edition automatically delivered, or purchase individual issues ... '
According to Cnet's David Carnoy, Kobo CEO Michael Serbinis said recently, during a visit to CNet offices:
' "Aside from not having any links to an e-bookstore," Serbinis said, "you can't even mention your Web site or explain to readers from within the app how to purchase books and get them onto the device. It's very simple to do, but some people downloading the app for the first time might not figure it out."
... But at least Apple has allowed e-reading apps from other companies to remain in the App Store. You can choose to see that as a magnanimous gesture--or not. '
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