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Thursday, May 13, 2010

Kindle to be in ALL Target stores June 6

Reuters wrote last night:
  "[Target] is also set to offer Amazon.com Inc's Kindle in all of its stores on June 6, the lone bricks-and-mortar retailer to offer the top-selling product in the growing electronic-reader market."

This started with a pilot program in 100+ stores in Florida and in the Headquarters store in Minneapolis.  So, in June,  instead of the current opportunity to try out a Kindle for 30 days at home, with full refunds available if not interested in it, the Kindle-curious will be able to try them out at Target stores near them.

  It'll be interesting to see if people are more inclined to get one at the store or order from Amazon with the current sales tax advantage.  Word is that Target's stated return-policy will be similar if not better, although Amazon Kindle Support is known to be easy to deal with.  The convenience of a store in either case can't be underestimated, which is why Amazon is finally doing this.


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6 comments:

  1. DebraMay 13, 2010 at 6:05:00 AM PDT

    Oh, I will absolutely be checking one out at Target.I'm in rural Iowa, we have limited access to most new gadgets....this will be so convenient.

    ReplyDelete
  2. UnknownMay 13, 2010 at 6:13:00 AM PDT

    Debra,
    When you do, let us know how it went - presentation, help, your personal take, if you can. Thanks!

    ReplyDelete
  3. Monique Y. WellsMay 14, 2010 at 5:49:00 AM PDT

    Dear Andrys,

    I'm looking for information to help with a Father's Day promotion for the new Kindle release of Paris Insights - An Anthology (http://www.parisinsights.com/kindle.php). Do you know what the current demographics are for Kindle sales? Do more men buy Kindle than women? What age groups purchase the device most frequently?

    Thanks!
    Monique

    ReplyDelete
  4. UnknownMay 14, 2010 at 8:26:00 AM PDT

    Monique,
    I have no access to info like that. Amazon would have it but they're not exactly free with information on Kindle sales.

    I think there have been reports with demographics given for e-reader buyers in general but not (that I've seen) for Kindle buyers. I suppose this is one way of drawing attention to the book though :-)
    Good luck with it.

    ReplyDelete
  5. UnknownMay 30, 2010 at 7:51:00 PM PDT

    I can't wait! We have a grant to purchase Kindles but our school acctg department wont let us order through Amazon! Have been pulling my hair out! Was considering driving to Minn.

    ReplyDelete
  6. UnknownMay 30, 2010 at 7:56:00 PM PDT

    KB,
    That's unusual. I worked for UC Berkeley for years and Amazon was big with them.

    Glad you have a Target store nearby on June 6 :-)

    ReplyDelete

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