Friday, December 3, 2010

Oprah and why the Kindle may be in even shorter supply Tuesday

Lisa Respers France, writing for CNN about The Oprah Show's final year on television, made a casual mention of a segment that will be shown this week.

Bookworms, a book club in Jamestown, North Dakota, "recently headed to the show in Chicago, Illinois...for the episode featuring best-selling author Jonathan Franzen."
' The group was thrilled with the chance to be in the audience, which [member Shelly Jystad] said included a 100-year-old fan who had followed Winfrey's career, and the gift of a free Amazon Kindle e-reader to every audience member. '

  Looking further, I see that TV Guide's Natalie Abrams noted on Nov. 30 that
  "Oprah Winfrey will announce her latest book club selection on Monday.
  Harpo Productions also announced Tuesday that the episode will feature Winfrey's latest book club author, Jonathan Franzen."

  So there you have it.  The last time she had a show during which she gave everyone a Kindle (October 24, 2008), it sold out well before Christmas and in that case there were no more until a newer Kindle in late February, the Kindle 2.  The show airs this Monday, December 6.
  Take note, if you've been planning to get one for Christmas 2010...

  Amazon has been calling the WiFi-Only Kindle "the Kindle" so that is more likely to be the Kindle she gives away rather than the Kindle 3G/Wifi  (UK: K3-3G), although I'm curious whether her staff chose instead the model with 3G included, as that was a big feature of the original Kindle she gave away back in 2008. (I don't expect the Kindle DXG will be given out as most in her audience would probably prefer the smaller, purse-sized one.)

  eBayers will be active on this also but Amazon Kindle orders are limited to three Kindles per customer, so that should help.  Since avid readers are said to make up, at best, 10% of households, there will likely be quite a few Kindles sold on eBay later by audience members not really that into reading books but they will probably cost more at eBay if Amazon runs out as they did the last time Oprah featured one.

Kindle 3's   (UK: Kindle 3's),   DX Graphite

Check often: Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.
UK-Only: recently published non-classics, bestsellers, or highest-rated ones
    Also, UK customers should see the UK store's Top 100 free bestsellers. Below are ways to Share this post if you'd like others to see it.
-- The Send to Kindle button works well only on Firefox currently.

Send to Kindle

(Older posts have older Kindle model info. For latest models, see CURRENT KINDLES page. )
If interested, you can also follow my add'l blog-related news at Facebook and Twitter
Questions & feedback are welcome in the Comment areas (tho' spam is deleted). Thanks!


  1. Although, the first time she did this, she also gave out a code or something to get a discount on the kindle. That certainly spurred sales.

  2. So, I should buy several million Kindles right now & then sell them at above market prices when Oprah's followers march to the stores to buy them? :)

  3. Cathy,
    I remembered that after sending the post up but also remembered that at that time, the Kindle cost was $399.99 :-)

    That was about 12.5% off then and would mean a $17 discount now. But you're right that was key -- people wanting to get that $50 discount.

  4. A great many people will see "discount" and buy without noticing what it is they're buying, what it costs, or what they discount actually is.

    A store near where I live experimented with that one day by placing a large placard "now discounted bags, were $29.95, now $39.95".
    Sales soared that day...

    You see the same on eBay as well, people spending more than the retail price on things for no other reason than "it's on eBay so it must be a good deal", then often selling it again at a loss shortly after buying it because it's useless to them.


NOTE: TO AVOID SPAM being posted instantly, this blog uses the "DELAY" feature.

Am often away much of the day, and postings won't show up right away. Posts done to use referrer-links may never show up.

Usually, am online enough to release comments within a day though, so the hard-to-read match-text tests for commenting won't be needed this way.

Feedback and questions are welcome. Thanks for participating.

Technical Problems?
If you're having problems leaving a Comment, Google's blogger-help asks that you clear the '' cookies on your browser's Tools or Options menu bar and that will fix the Comment-box problems (until they have a permanent fix).

IF that doesn't work either, then UNcheck the "keep me signed in" box -- Google-help says that should allow your comment to post (it's a workaround to a current bug).
Apologies for the problems.

TIP: There's a size limit. If longer than 3500 characters or so, in a text editor, make two posts out of it.

[Valid RSS]