According to Bloomberg's Brett Pulley, a person "who declined to be identified" has told Bloomberg that the New York Times Co. will begin charging readers "less than $20 a month for full access" to the newspaper on the Web when it introduces this plan sometime this quarter. The timing was mentioned by Times Co. CEO Janet Robinson last month at an investor conference in New York.
The price would be less than the $19.95 price for special daily delivery of the NY Times on Kindle, but people accessing the web via computers have not been likely to pay that kind of price and in a previous 'exploration' of the paywall idea, they had to remove the wall they put in place for access to their popular opinion columns.
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