What does Amazon gain with Stanza?

Update to Amazon Buys Stanza.

What Amazon gains - by Chad Berndtson:
1. Exploding base of e-reader consumers - 1.3 million users worldwide
2. More than 40,000 books downloaded a day from Lexcycle
3. Successful team with expertise, supporting widely different formats
4. Possible willingness to use Stanza for the kind of 'free'-use items phase that brought Apple its success with the iPod.
5. Further consolidation of a market it already dominates
6. Pre-emptive move before Apple, eager to dominate the digital-everything market, could buy it. Below are ways to Share this post if you'd like others to see it.
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Amazon buys Stanza

As was rumored to happen, Amazon bought Stanza today or, more accurately, bought Lexcycle, the company behind Stanza.  Here's Lexcycle's announcement.  In addition to its free books for iPhone focus, Kindle users have been using Stanza with their Macs to convert PDFs to Kindle format.  Maybe we can now see direct ePub support for the Kindle, or am I being too optimistic? Below are ways to Share this post if you'd like others to see it.
-- The Send to Kindle button works well only on Firefox currently.

Send to Kindle

(Older posts have older Kindle model info. For latest models, see CURRENT KINDLES page. )
If interested, you can also follow my add'l blog-related news at Facebook and Twitter
Questions & feedback are welcome in the Comment areas (tho' spam is deleted). Thanks!