Showing posts with label kindle at all target stores. Show all posts
Showing posts with label kindle at all target stores. Show all posts

Friday, May 28, 2010

Kindle to be in ALL Target stores June 6 - CONFIRMED

In a blog article on May 13, I wrote that Reuters had reported that Target "is also set to offer Amazon.com Inc's Kindle in all of its stores on June 6, the lone bricks-and-mortar retailer to offer the top-selling product in the growing electronic-reader market."

  I saw no other articles on this but Reuters was right.  How they knew that is a slight mystery.  Bloomberg Businessweek reported last night that "Target announced the expansion May 17 and executives discussed it on a conference call two days later. "

  Bloomberg Businessweek' Joseph Galante goes on to say:
'The Kindle will go on sale in Target’s 1,740 U.S. outlets on June 6, said Joshua Thomas, a spokesman for the chain.  The move expands a pilot program that Amazon.com, the largest online retailer, started last month in 103 Target stores.
. . .
“We’re currently the exclusive bricks-and-mortar retailer for this popular e-reader which practically flew off the shelves during our 100-store test,” Kathryn Tesija, Target’s executive vice president for merchandising, said last week on the call.
. . .
The Kindle sells for $259 and isn’t available in other stores.  The device will be displayed prominently at the front of aisles in the electronics section [and] will be available for customers to handle, Thomas said. '


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