Saturday, April 13, 2013

Kindle Tips: Free Android App of the Day - Shred Guitar Mastery - LickJungle. Amazon's rating system and fairness to creators and other customers

Today's Free App of the Day, for Kindle Fire and other Android-based devices
- "For intermediate and advanced players"

Shred Guitar Mastery - LickJungle is a music app for guitar players although NOT for beginners.

  Even if a customer reviewer says that 'tablature' is "very good for beginners" -- the app itself is definitely not for beginners, and app creator AmparoSoft makes that clear in the Product Description.

  But since this app is normally $3.99 and is the free app for the one day only, I thought I should draw attention to it for those who would benefit from it.

As another customer mentions -- if you don't know how to play guitar, there's no reason to download an app that's marketed to intermediate to advanced players and expect it'll be something you can understand.

  Unfortunately, Amazon's policy is to allow customer reviews with lousy 1-star ratings from people who say they've not read a book because they don't like the premise, and Amazon keeps a 1-star review here from a customer who doesn't play guitar and who then gives the poor developer just one star, which lowers the overall rating.  This lowest rating is given even when the customer adds "If you play the guitar you will like it."

  Amazon could leave the words up but just leave the stars blank if they care about being fair to creators and other customers (once Amazon is notified of inappropriateness, since they request alerts that they then tend to ignore).

  I don't play guitar and don't plan to, so I'm not likely to download the app, but if I wanted to -- in case I wanted to learn later -- I sure wouldn't be doing a 1-star review on it.  Amazon really should take another look at their review system for entries which are not reviews.

  At least they've now started requesting 'feedback' on reviews in place of just reports of reviews that aren't 'appropriate.'
  I've seen Amazon intentionally leave 1-star product reviews up when a product was shipped late or not shipped by a marketplace vendor (which is definitely not a review of a product or work), and yet the creator has to see an important marketing tool (genuine feedback on a product that took a lot of work as a sullied by this type of policy, which is not helpful to interested customers.

  Customers who use the 'average customer rating' feature need to be able to trust the overall ratings more.

  Again, all Amazon has to do is show blank stars and not count an entry for 'review' when it's clearly not a review -- OR at least do some weighting of the rating (after people report real problems with appropriateness) that doesn't give that rating EQUAL weight with other reviews.

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