First, they are essentially Kindle display advertisements that are being offered, and for that you spend a bit less for your Kindle. I wish it were a better deal, but some will want to see special deals on their Kindles, I guess.
"Amazon Introduces New Kindle Family Member: Kindle with Special Offers for $114"
' $25 less for the same #1 bestselling latest-generation Kindle plus special offers and sponsored screensavers '
What about our own personal screensavers??? Is this why we have not been offered that BASIC feature that other e-readers have ? Why are personal screensavers not at all encouraged (as an Amazon feature rather than making loyal Kindle users search for workarounds that they have to redo with each software update) to go along with the screensaver (screensleeper) ads?
Special offers in the initial weeks include:
. $10 for $20 Amazon.com Gift Card,
. $1 for an album in the Amazon MP3 Store, and
. a $100 Gift Card with a new Amazon Rewards Visa Card
There is more in the larger quote below from the body of the press release.
NOTE: There is no corresponding $25 lower price for the Kindle 3G model that is $189. I guess they're not encouraging use of the 3G wireless that way so now the difference between the lowest-priced Kindle and the 3G model will be $75 rather than $50.
"Amazon also introduces "AdMash" - the new free Kindle app and website where customers vote for the most attractive sponsored screensavers. "
I repeat: What about our own personal screensavers??? Will those EVER be addressed? Here's the rest of the press release, although I omit marketing paragraphs that most have seen on all the marketing and product pages
' SEATTLE, Apr 11, 2011 (BUSINESS WIRE) --
(NASDAQ:AMZN)-- ... Today, Amazon introduced a new member of the Kindle family - Kindle with Special Offers for only $114. Kindle with Special Offers is the same #1 bestselling Kindle, plus special offers and sponsored screensavers.
Kindle special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Learn more about all three latest-generation Kindle family members--$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G--at www.amazon.com/kindle. Kindle with Special Offers is now available for pre-order to customers in the U.S. and will ship on May 3.
"We're working hard to make sure that anyone who wants a Kindle can afford one," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle with Special Offers is the same #1 bestselling Kindle - and it's only $114. Kindle is the best deal in consumer electronics anywhere in the world."
Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers specially-designed for Kindle's high-contrast, no glare electronic ink display (for screensaver examples, visit www.amazon.com/aboutkindlespecialoffers).
Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:
* $10 for $20 Amazon.com Gift Card
* $6 for 6 Audible Books (normally $68)
* $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
* $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
* Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
* Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
* 50% off Roku Streaming Player (normally $99)
To make sure customers don't miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.
Note that this Kindle with special-deals advertising is a new "device" being marketed for the lower pricing.
' Amazon is also introducing "AdMash" - the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle's sponsored screensavers are specially-designed display advertisements that take advantage of Kindle's high-contrast, no-glare electronic-ink display.
Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks - for a preview, visit www.amazon.com/aboutkindlespecialoffers.
In addition, Kindle with Special Offers customers can give Amazon hints on the style and types of sponsored screensavers they would like to see.
From the Manage Your Kindle page on Amazon.com, customers can use Kindle Screensaver Preferences to indicate whether they like to see more or less screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations.
Together, AdMash voting and Kindle Screensaver Preferences help Amazon present sponsored screensavers that customers find attractive and engaging. For screenshots of Kindle screensavers, AdMash and Kindle Screensaver Preferences, visit www.amazon.com/aboutkindlespecialoffers.
. . .
"The opportunity to offer custom-designed Kindle screensavers was a natural fit for
Kindle with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of Amazon.com:
* Paper-like Pearl electronic-ink display, no glare even in bright sunlight
* 8.5 ounce body for hours of comfortable reading with one hand
* Up to one month of battery life with wireless off eliminates battery anxiety
* Kindle Store with over 900,000 books - largest selection of the most popular books
* Seamless integration with free "Buy Once, Read Everywhere" Kindle apps for iPad, iPod touch, iPhone, PC, Mac, BlackBerry, Windows Phone and Android-based devices.
Learn more about all three latest-generation Kindle family members--
$114 Kindle with Special Offers,
$189 Kindle 3G --
at www.amazon.com/kindle. Advertisers and agencies interested in learning more about Kindle sponsorship opportunities can contact email@example.com. '
I couldn't help adding a bit of editorial stuff in there and omitting a paragraph that actually says that the deal is a good fit for Buick because of the "unique device surrounded by a community of intelligent, passionate people" - Whaaat? Amazon, yes we are..therefore, that sentence is not ideal, shall we say, in the press release.
I understand you're there to make a profit and not a loss for your shareholders, but I do wish you had not made the lower price only $25 less for the advertising, even if the advertising of deals is something probably many won't mind, I think, and some always want to know about when they're available. Will it stop there? With the Buick ads, I would guess no. Then the price should be lower.
I love my Kindle as a quiet refuge away from the advertising that surrounds me. But people will still have the choice of paying the usual $139 while the price remains at that level.
Update - After thinking on it more, I'll add that
1. at least it is not (at this point) going into our Kindle books, and
2. some who want a 'magazine' feel might like the ads :-)
Kindle 3's (UK: Kindle 3's), DX Graphite
Check often: Temporarily-free late-listed non-classics or recently published ones
Guide to finding Free Kindle books and Sources. Top 100 free bestsellers.
UK-Only: recently published non-classics, bestsellers, or £5 Max ones
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