Tuesday, October 26, 2010

Kindle gets exclusive on Nice Guy Johnny screenplay on DVD release day

Investors.com reports today's Amazon press release that:
' ... actor, writer, director and film producer Edward Burns has made the screenplay of his just-released film "Nice Guy Johnny" available in electronic format exclusively in the Kindle Store (www.amazon.com/kindlestore).
  Kindle customers can purchase this book for $7.99 and read it on their Kindle*, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. '

Good Grief: Amazon is now calling the "WiFi-Only Kindle," "the Kindle," and differentiating it from the "Kindle 3G" ... That is just ridiculous.  If it's a mistake, I hope they'll correct it.  If this is so that they can say "the Kindle" is only $139, when it has no 3G capability that ALL the former models had for the last 3 years and which made the Kindle so successful, then I think it's not a good decision.
  But, judging from the Staples demo-booth I saw, they do seem to be marketing this as The Kindle.

Many are also getting confused with what "Latest Generation" means when it's used for each latest model.  Why can't they just do numbered-models like other companies who care to remain clear for their customers about what model people have?  It's causing much confusion, especially since they have different software capabilities.

  Many on the forums are finding they want to "trade up" already, not having known the difference between WiFi and 3G in the first place.  See Kindle WiFi or 3G? for how these two models differ with regard to what you can do on them.  Some will need only the WiFi, but too many don't know the differences between them.

Back to the new Kindle edition screenplay
The e-book edition of the screenplay will be exclusive to the Kindle Store for one year and the link is to the screenplay as well as the DVD and music.

  The DVD itself is released effective today, Oct 26, and here's the dedicated page for the DVD, which is priced rather high.

  Amazon quotes the generic summary of the screenplay and film:
' The film "Nice Guy Johnny," written and directed by Edward Burns, introduces Johnny Rizzo, who is about to trade his dream job in talk radio for some snooze-ville gig that'll pay enough to please his fiancee. Enter Uncle Terry, a rascally womanizer set on turning a weekend in the Hamptons into an eye-opening fling for his nephew. Nice guy Johnny's not interested, of course, but then he meets the lovely Brooke, who challenges Johnny to make the toughest decision of his life. '

  They also mention that Burns gained international recognition for his first feature "The Brothers McMullen," which premiered in competition at the 1995 Sundance Film Festival, winning the Grand Jury prize.  The film, which Burns wrote, directed and starred in, was shot on a budget of only $25,000 and went on to gross over $10 million at the domestic box office, making it the most profitable film of 1995.

There's no explanation why this is a release to DVD in the press releases.   So I looked it up.  At IMDB, it gets rather low ratings for a just-released film, but in their news-collection for this film, a reason is given for the direct-to-DVD choice.
' But instead of fighting for distribution this time around, the veteran filmmaker is avoiding the big screen altogether, choosing to open the movie simultaneously on iTunes, DVD and on Comcast VOD -- all on October 26th. '
They also offer a free track from the soundtrack there.

  The Scorecard Review (also there) has this also:
' With his swift navigation of the low budget indie-film waters, Edward Burns has become a great inspiration for Diy filmmakers.  Now in the age of Instant Netflix, Burns is taking his control over his films even further: he is going to start distributing his low budget films himself, and without an eye on a theatrical release.  His new film, Nice Guy Johnny, which is budgeted around $25,000, will be released to iTunes, Netflix, Playstation 3, etc. starting October 26th.  The appearance of the film at this year’s Chicago International Film Festival would mark one of the only times the movie would play in an actual theater. '

There's also a long interview with Ed Burns by Huffington Post's Cynthia Ellis, done at the Tribeca Film Festival.

Kindle 3's   (UK: Kindle 3's),   DX Graphite

Check often: Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.
    Also, UK customers should see the UK store's Top 100 free bestsellers. Below are ways to Share this post if you'd like others to see it.
-- The Send to Kindle button works well only on Firefox currently.

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  1. $7.99 for an "exclusive" screenplay? Sounds like a lame marketing gimmick for this movie and for Amazon.

    Now if Amazon wants to give away a free Kindle version of this screenplay when customers buy the direct-to-DVD film through Amazon, that would make sense. But $7.99 for a screenplay seems high -- MAYBE at $0.99-2.99 big fans of the movie might be interested, but otherwise this is an odd move.


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