Tuesday, May 10, 2011

Inside Apple - Fortune's report on ' how Apple really works' - $0.99 on Kindle. Update 3

INSIDE APPLE - From Steve Jobs down to the janitor: How America's most successful - and most secretive - big company really works, by Adam Lashinsky Sr. Editor at Large - Fortune (Kindle Edition - May 10, 2011).  That's a mouthful of a title!

Update - Amazon has changed the download date each day.  Release was to be 5/10/11, then it was 5/11, and today, it's 5/12.  One has to wonder why the holdup, not that it's that important, but it's strange.  Maybe Fortune didn't want it competing for first-days download when they'd want people to buy their own magazine app (for Apple devices only) to read the report, which makes some sense.  Also, as noted, Amazon's version has added-material.

Update2 - As of 6:15 am or so, 5/11, Amazon has made the download available for Kindles after all, and the Product Detail release date was set back to 5/10.  If you've pre-ordered it, it'll just show up on your Kindle now.

Update3 - It's quite a short, unsurprising article. I'm surprised they'd begin to call it a 'book,' and definitely it's not a long, meaty article even.

  No longer described as a 'pre-order,' the official release is dated 5/10/11 but not downloadable now until 5/11/11 5/12/11 for some reason.   Should be a fascinating read. $0.99 in the U.S.

From the Product Description:
' To Apple’s legion of admirers, the company is like a tech version of Wonka’s factory, an enigmatic but enchanted place that produces wonderful items they can’t get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top.  Fortune takes you around 1 Infinite Loop, inside Apple’s management structure, and into a world where CEO Steve Jobs doesn’t tolerate duds. '

Not an exaggeration, judging from Sunday's news about how Jobs handled the MobileMe matter.  As noted, he did bring the company from near-bankruptcy to a hugely $-rich company.

  While the Fortune issue detailing everything is available as a download of the Fortune app for APPLE devices here, and that will get you the latest issue with the full report at $4.99, macstories.net updated their report by letting their readers know that Inside Apple is now available on Amazon as a Kindle Edition, adding:
' it’s undoubtedly the best way to get the full story (which includes several more details, facts and anecdotes than the ones summarized...) without purchasing the entire [Fortune] issue or subscribing to the magazine. '

  Furthermore, it's only $.99 as a Kindle edition instead of $4.99 for the Fortune app on iPad or iPhone, etc.

  In fact, many aren't aware that it's Amazon's policy that you don't need to buy a Kindle to read Kindle books.

  You can just download either the free Kindle for PC or Kindle for Mac apps to download and read the Kindle version on your laptop or computer.  In addition, there are several other Kindle apps available for the various smartphones and tablets now, and they'll also be able to read this.

Kindle 3's   (UK: Kindle 3's),   K3 Special, $114   DX Graphite

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  1. Hi, Andrys,
    I'm seeing pre-order, and the price is $ 2.99 from your link and searching amazon.

  2. Anonymous,
    Are you outside the U.S.? $2 is added for some regions outside the U.S. where Amazon doesn't have good contracts with the telecom companies and it's more expensive for them.

    I still see 99 cents here when I clicked just now.

  3. I even have to pay $3.44 for a copy (of this 12KB ebook) delivered to my K3 WiFi-only in the Netherlands !

  4. Athena,
    Whoa! $2.45 over the $0.99 Ouch.

    Well, if it helps, it's $4.99 to read it on the Fortune app (though there you get the rest of the issue, but you don't get the extras on the Apple app version that the Kindle has).

  5. "Well, if it helps, it's $4.99 to read it on the Fortune app (...)"

    Not really . I don't do Apple , so the $4.99 app was never an option for me .

    Then you might ask : why on earth are you interested in "how Apple really works" ?
    Well , it's like that RATM song 'Know your enemy' .



  6. I just got the 14-day free trial of Fortune and got the entire issue for free. ;>

  7. Elmo,
    That's the way to do it!

    I tried the 60-day free trial to NY Times here but they raised the price to $20/mo. and that became too high.

    Now, supposedly (well, soon), you can get full web NYT access with the Kindle subscription but weeks later it's still not ready so I'm limiting myself from reading as much as I would on their website, but I do have the $1.99/mo. Latest News blog from NYTimes which downloads several times a day and THAT is a very good deal.

    The Inside Apple article was surprisingly short, I thought.


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